In the protein bar category, success at retail starts with flavor. While nutrition may spark interest, taste is what drives trial, repeat purchase, and long-term loyalty. 1st Phorm Level-1 Bars bring together familiar, best-selling flavors and trusted performance nutrition, creating a product that consistently delivers on shelf.
The Level-1 Bar lineup is built around flavors consumers already love. Options like Chocolate Peanut Butter Pretzel, Peanut Butter Lover, Peanut Butter & Jelly, and Cookie Dough offer recognizable taste profiles with premium execution, helping remove hesitation at the point of purchase. These approachable flavors appeal to a broad customer base — from dedicated fitness enthusiasts to everyday snackers — and help turn first-time buyers into repeat customers.
Beyond flavor, Level-1 Bars are designed with retail performance in mind. Flexible merchandising options, including a 60-count countertop display featuring the top four flavors, make it easy to drive impulse purchases while keeping inventory simple. Whether placed in the bar set or near checkout, Level-1 Bars support strong visibility and efficient replenishment.
Backed by the strength of the 1st Phorm brand, Level-1 Bars benefit from built-in consumer awareness and demand. Shoppers often seek out the brand by name and by flavor, reducing the need for education and supporting consistent sell-through in a competitive category.
For those looking to strengthen their protein bar assortment, Level-1 Bars offer a balanced solution: crave-able flavor, trusted nutrition, and reliable velocity.
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