The 2024 Super Bowl has already been won, but not by the Chiefs or the 49ers. This year’s winning team is a big ol’ bag of Totino’s Pizza Rolls. There is truly no better feeling of nostalgia than burning the roof of your mouth on that first bite. But forget having to do that “hot, hot” dragon breathing dance to get the steam out – that first bite is worth every bit of pain, and consumers know it. General Mills’ Totino’s Pizza Rolls are an addicting, can’t-wait-long-enough-for-them-to-cool-down, automatically-shovel-them-in-your-mouth-type food, and if that doesn’t scream Super Bowl snack, we’re not quite sure what does.
Though the pizza roll may be synonymous with the Totino’s name, they were actually developed by Jeno’s in 1968. Then in 1985, Pillsbury acquired Jeno’s. Totino’s, on the other hand, was founded in 1951 as a pizzeria. By 1962, they had transitioned into frozen foods and were acquired by Pillsbury in 1975. As the owner of bestselling Totino’s and Jeno’s items, Pillsbury combined the two brands in 1993 to create the fan favorite finger food we know and love today – the Totino’s Pizza Roll. In 2001, Pillsbury joined forces with General Mills.
Kids love pizza rolls, and adults love how pizza rolls make them feel like a kid. They are an exciting and delicious comfort food that spark feelings of nostalgia and novelty, while still remaining timeless and relevant. From 2020 to 2021, the frozen appetizer and snack rolls category grew by 27.5 percent in sales, garnering $3.2 billion. With the nostalgia trend continuing to dominate the snacking space, it’s no wonder General Mills led the pack, with a 29.1 percent increase and $792.6 million in sales, with $779.1 million of that total coming from its Totino’s Pizza Rolls brand, which grew 28.6 percent.
Totino’s Pizza Rolls are the market leader in the category, making them a must-have item in the convenience channel all year round. However, at this time of year, they become even more crucial to business. As consumers rush to prepare for their Super Bowl parties, a bag of Totino’s Pizza Rolls are an easy grab-and-go option that are ready to eat in minutes and that are sure to be enjoyed by all. Amongst the endless sea of chicken wings, sliders, pigs-in-a-blanket, and chips and dips, Totino’s stand out. They are sure to please everyone, every time. We all know that the Super Bowl is only as good as the snacks on the table, and Totino’s complete that Super Bowl spread with an extra dash of fun.
“We understand the importance of a great game day experience, and that starts with providing consumers unbeatable snacks offered at an affordable price point,” said Taylor Roseberry, Brand Experience Manager for Totino’s, in a recent General Mills press release. “With Totino’s Pizza Rolls, fans can expect a game-winning combination that delivers convenience and satisfaction in a delicious snack.”
The Super Bowl presents a large opportunity to c-stores, not just because it is the greatest salty snack event of the year, but also because of its ability to increase sales in the frozen foods category. Make your store a one stop shop for all things Super Bowl snacks by supplying your community with everything they need to make the big game a success – chips, dips, drinks, and of course, Totino’s Pizza Rolls.
Totino’s Pizza Rolls Cheese 7.5oz. – NCD Item # 10018672
Totino’s Combination Pizza Rolls 7.5 oz. – NCD Item # 10018673
Totino’s Pepperoni Pizza Rolls 7.5oz. – NCD Item # 10018674
Be sure to tune into the Super Bowl on Sunday, Feb. 11 – but not for the game (obviously). General Mills has scored a prime-time slot to promote Totino’s Pizza Rolls alongside comedian Pete Davidson. But don’t get it twisted – Totino’s Pizza Rolls are no joking matter.