By Maggie Gioia | Marketing Coordinator

As parents scramble to find the perfect spring-inspired treats for their children’s Easter baskets this week, be prepared for the Easter candy rush with Kinder Joy chocolate eggs.

Kinder, a brand of Ferrero, is a world-renowned confectioner that brings chocolate to life with innovative designs that achieve new ways of satisfying sweet tooths everywhere. Ferrero was formed in 1946 by the Ferrero family in Alba, Italy. Following the success of their chocolate creations, including the famous Nutella, Ferrero founded Kinder in 1968, which geared its chocolate towards children.

Though Kinder began by selling chocolate bars, they soon added the Kinder Surprise egg to their lineup. Today, you can recognize Kinder for their playful packaging, as well as their indulgent Bueno Bars and Happy Hippos.

Why Kinder Eggs For Easter?

Kinder based their Surprise egg on the childhood excitement that often accompanied the Easter traditions in Italian culture. Like the Easter eggs of the present day, Kinder Surprise comes with a mystery toy inside the center of its milk chocolate and cocoa layered shell. However, because Kinder Surprise is not available in the United States, the Kinder Joy egg has become the American equivalent. As opposed to differently flavored layers enveloping a toy, one half of Kinder Joy eggs features two layers of milky, sweet creams and two crispy wafer bites filled with cocoa cream, while the other half serves as a pod for an exciting surprise toy.

This spring, Kinder Joy’s special mystery toys are themed for the season for an engaging play time. Child consumers can “extend the playing experience of Kinder Joy by entering the imaginative world of Applaydu, a free and fun educational game app designed for kids,” according to Kinder. “Applaydu revolutionizes kid’s play, helps develop creativity and supports children’s growth through fun family activities that can be played together, even offline.” The app is free to download, has no advertisements or in-app purchases and even supports up to 16 languages.

Kinder Joy

Help to spread a little extra (Kinder) Joy this Easter by stocking up on the popular chocolate and toy combination! Check out National Convenience Distributor’s April Insider deal book to score on this spring must-have!

Photo Credits to Kinder USA.